Conflicting perspectives Essay Example for Free

Conflicting perspectives Essay Before initial reading: The comments to the right are my thoughts and questions on phrases I have placed in the essay and how appropriate they would be. Analyse the ways conflicting perspectives generate diverse and provocative insights. All texts composed convey an agenda which is based on the composer’s context. William Shakespeare’s Julius Caesar, Jason Reitman’s satirical film Thank You For Smoking (2005) and George Orwell’s Animal Farm (1945) all use conflicting perspectives to convey their agenda by generating diverse and provocative insights. Conflicting perspectives are generated through the use and potential abuse of power, manipulation and the contrast between public and private personas and thus the responder is positioned to accept the perspective the composer has deemed to be valid. The use and abuse of power, the use of manipulation to gain power and the contrast between public and private personas are explored through the portrayal of conflicting perspectives. It can be seen that the responder is positioned to †¦.. the point you’re trying to make is that the use of conflicting perspectives allows for some ambiguity in the portrayal of these themes but you might then say that ‘ultimately we are positioned to accept that†¦Ã¢â‚¬â„¢ and then you could specify exactly what. Shakespeare’s play Julius Caesar demonstrates conflicting perspectives on the nature of power. Shakespeare utilised this play as a commentary on the political situation of the time regarding the monarch of Elizabeth I. Elizabeth had gradually increased her power at the expense of the aristocracy and House of Commons, giving rise to political disputes. Likewise, Caesar has been granted dictatorial powers in the Roman Republic but he is not presented to have misused his power. Instead, Caesar’s hubris is more prevalent this which is seen to be the catalyst for the potential misuse of power. Brutus is aware of this and his idealism for a Roman Republic leads him to join the conspirators, shown in his soliloquy in Act Two Scene One. Brutus uses extended metaphors of a ladder and serpents in order to question Caesar’s ambition in conjunction with power. Brutus states  that ‘young ambition’s ladder [cause him to] look into the clouds, [leading him to] scorn the base degrees by which he did ascend’. Brutus also considers Caesar ‘a serpent’s egg, which would grow mischievous, and kill him in the shell’. The imagery of killing before birth reveals that Brutus is willing to remove Caesar before any tyrannical tendencies take place, suggesting that the assassination was unjust. Brutus would later attempt to justify the assassination that ‘because [Caesar] was ambitious, I slew him’. The conditional language and use of logos in demonstrating a clear cause and effect convinces the audience at Caesar’s funeral oration that the assassination was just, based on the declarative mood in their reaction that ‘Caesar was a tyrant’. However an alternative perspective is displayed through Antony. Even with Caesar’s dictatorial powers he has not seen any way in which he has abused his position, forming the basis of his defence of Caesar in his funeral oration. He uses conditional language by questioning ‘if Caesar was ambitious’ and he uses logos in presenting Caesar’s lack of ambition. Antony draws on examples such as ‘he thrice refused [the crown]’ and when coupled with the rhetorical question ‘did this in Caesar seem ambitious?’ he questions the view of the responders by providing a logical response to Brutus’ ill-based accusations. Antony is able to demonstrate Caesar’s lack of ambition and hence Caesar’s just use of power for the good of Rome. As a result Shakespeare presents two conflicting perspectives on power which generates diverse and provocative insights into his context. George Orwell’s Animal Farm also evokes similar ideas but its context as an allegory for the Stalinist rule of Soviet Russia must also be considered. George Orwell explores the notion of the corrupting nature of power in his allegorical novel (or political satire) ‘Animal Farm’. The allegory is a criticism of Soviet Communism tracks the rise of Napoleon, representing Stalin after the overthrow of Mr Jones, representing the last Tsar of Russia, Nicholas II. and how his power is seen to slowly corrupt prompting in its abuse. At the beginning of the allegory/fable the animals are seen to be harbouring discontent against their autocratic ruler of Mr Jones through their plotting to overthrow humans out of their farm. Major states with a declarative mood that they should ‘remove Man from the scene, and the root cause of hunger and overwork is abolished forever’. This connotes that Mr  Jones has abused his powers in allowing the poor conditions for his working animals. After the animals have revolted against Mr Jones the original commandments of Animalism are created, calling for the equal distribution of power as ‘all animals are equal’. However Napoleon’s use of intimidation through brute force upsets the equality and with the exile of Snowball Napoleon is left in a position of absolute power. Napoleon’s guard dogs are used as a motif to symbolise his power as even after his initial deployment of his dogs against Snowball ‘the dogs growled so threateningly that they accepted his explanation without any further questions’. Napoleon’s power is also seen to corrupt him and he is ironically presented as to be simply a replacement for Mr Jones. Through reverting the name of the farm back to ‘Manor Farm’ Orwell perceives that the situation the animals are in do not differ from the reality of life under Mr Jones. Napoleon’s ‘transformation’ into a man is seen to represent this as the animals ‘look from pig to man, from man to pig, and from pig to man again, but already it was impossible to determine which was which’. The repetition and inversion of the order of ‘pig’ and ‘man’ highlight the confusion the animals have over their present reality. This illustrates the corruption of power in Napoleon and with this Orwell is suggesting that life under Stalin was no different than from Russia’s previous autocratic ruler of Tsar Nicholas II. Consequently Orwell’s use of conflicting perspectives over the issue of power in an allegory is able to provide a commentary of Orwell’s perspective of the nature of Stalinist Russia. Good – you clearly analyse and show the changed perspective of Napoleon but revise and consider how to clearly identify the conflicting perspectives. Julius Caesar demonstrates how a conflict between public and private personas can result in conflicting perspectives of characters. Act One Scene One introduces the idea of conflicting perspectives within personas with the Senators Flavius and Murellius and their perception of the commoners. The Senators clearly see the commoners as inferior with their descriptions as of them as ‘vulgar’ and ‘the basest metal’. This juxtaposes the positive diction used by them to describe the commoners as ‘good countrymen’ when they are in the public sphere, suggesting that the patronising tone used had the sole purpose of gaining support from the commoners. However Antony is  the character that conceals the deepest division between public and private personas, demonstrating his Machiavellian nature. His public persona is presented toas supportive of the assassination by being supportive of the conspirators as he states that ‘it would become me better than to close in terms of friendship with thine enemies’. Give a bit more info of context. Who does he say this to? However his antithesis is indicated through his ‘hope that you shall give me reasons why and wherein Caesar was dangerous’. How? This is implied to be a signal of support from Antony towards the conspiratorshow? but it hid his inner motives of his desire offor conflict against the conspirators. His private persona is presented to be heavily opposed to the assassination and he calls for ‘havoc’ and ‘let slip the dogs of war’, with the violent imagery clearly stating his intention and perspective of the assassination. Mention that this is in a soliloquy before the oration and what we learn. His private persona is reflected in his funeral orations where he repeatedly implies his disagreement with the assassination but never explicitly stating his stance. Initially he states that he ‘comes to bury Caesar, not to praise him’, but this is juxtaposed with his questioning tone and use of rhetorical questions that serve the purpose of suggesting the lack of justice in the assassination. Eg? His private persona comes into full view by the conclusion of his oration where through pathos he calls the ‘stones of Rome to rise up and mutiny’. Link to the dogs of war comments.This perspective of encouraging mutiny is therefore in direct contrast with his interactions with the other conspirators. Explain where. As a result conflicting perspectives are shown also within the characters in order to generate diverse and provocative insights. Similarly, Jason Reitman’s satirical film Thank You For Smoking also projects similar ideas regarding public and private personas. The film is a satire onof the perception of cigarettes and tobacco but not to the extent in which it is condoned, due to the fact that no character in the film is seen smoking. Conflicts in private and personal personas are seen through the protagonist of Nick Naylor with his public support of cigarettes and questioning of its associated health issues, juxtaposed with his private persona where he openly admits to smoking-related health issues. This issue is displayed through Naylor’s criteria for winning an argument, that ‘I  proved that you’re wrong. And if you’re wrong, I’m right’extend this quote with film techniques used at this point. His public persona has a distinct lack of integrity as he provides false promises on the nature of his employer, the Academy of Tobacco Studies. This is shown at the beg inning of the film where on a talk show he promises ‘50 million dollars to encourage kids not to smoke’. This is done despite it being completely contradictory to the perspectives of his employer who asks him ’50 million dollars? Are you out of your mind?’ The anger of his boss on promising the sum of money is seen through the closeup of his face as well as his questioning tone. However Naylor’s private persona admits to the health issues associated with smoking. In a meeting with the MOD group (Merchants of Death, constituting people from America’s firearms, alcohol and tobacco industries) in the film they discuss deaths directly attributed to their industry in order to gauge America’s most hated industry. Naylor boasts that ‘my product puts away 475 000 a year’ and he gloats that the level of alcohol related deaths is miniscule in context ‘100 000 in a year? Wowee a tragedy. Excuse me if I don’t exactly see terrorists getting excited kidnapping anyone from the alcohol industry’. The unconcerned facial expression coupled with the mid-close up shots of Naylor displaying no emotion and the comparison of deaths to terrorism demonstrates the complete disregard of human life. You need to comment on the use of satire as a way to highlight the conflict between what is said on screen and the purpose of the film maker. This is exemplified by the fast transition of shots in the conversation indicating the competitiveness of the argument. This scene is a satire ?on the perceived lack of moral concern demonstrated by tobacco industry through its use of absurdist behaviour, mainly instigated by Naylor. Therefore Naylor’s contradiction between his public and private personas is also another medium used by Reitman in order to convey conflicting perspectives on his satire of the tobacco industry. Manipulation is one central concern in Julius Caesar which generates conflicting perspectives. Cassius is able to manipulate Brutus into firstly believing the idealism of his cause and thus joining the conspirators and enacting Caesar’s death. Brutus is presented to be an idealistic character as he ‘loves the name of honour more than I fear death’. The antithetical  language of ‘honour’ and ‘death’ demonstrates that he has cast himself as the honourable idealist, and when coupled with Brutus’ fear that Rome ‘chooses Caesar as their king’ Cassius is free to manipulate him into joining the conspirators. He uses hyperbole to exaggerate Caesar’s status and he juxtaposes images of him being both a ‘Colossus’ and a ‘sick girl’ in order to prove his weakness to Brutus. Cassius also appeals to his idealistic nature. His monologue contains the epistrophy epistrophe ‘one man’ that reveals Caesar’s true power, that only ‘one man is Rome’. This position is different to the democratic Roman Republic that Brutus represents and admires and he is slowly manipulated to join the conspirators. Manipulation is also seen to demonstrate the power of language, seen through the differing funeral orations of Brutus and Antony. Initially the commoners are irate onabout Caesar’s assassination and the declarative mood presented through ‘we will be satisfied’ highlights their anger but it also serves as a point of juxtaposition. Brutus’ use of logos convinces the crowd that he ‘loved Rome more’ than Caesar through posing rhetorical statements that question the loyalty of the commoners and Caesar’s supposedly true nature. Immediately following his oration the commoners immediately affirm that ‘Caesar was a tyrant’, with this declarative statement juxtaposing heavily with the sentiment displayed in the first line of the scene. However the crowd are manipulated again by Antony to subscribe to his point of view. He adopts a questioning tone throughout his oration in inquiring onabout the validity of Brutus’ statements in order to not directly oppose Brutus but let his audience question their own perspectives. He repeats the phrase ‘Brutus says he was ambitious, and Brutus is an honourable man’ but the repetition of the phrase combined with the logos in his argument in proving Caesar’s lack of ambition therefore hint at the invalidity of Brutus’ argument. Further on in his oration Antony also uses metaphor to describe Brutus, that he was ‘Caesar’s angel’. This image is contrasted with the assassination, the ‘most unkindest cut of all’ and this contributes to the sentiment of betrayal with Brutus that assists in manipulating the audience. By the conclusion of the speech the commoners are united with one common purpose, shown in the stage direction in that all the commoners state ‘We’ll mutiny [against Brutus]. Anto ny’s rapid manipulation of the crowd demonstrates the power of language  and how it can be used to shape perspective. The manipulation of the animals in Animal Farm also conveys similar sentiment. Orwell utilises a cyclical structure of the allegory in order to demonstrate the power of manipulation instigated mainly by the antagonist of Napoleon and his spokesperson of Squealer. Orwell’s use of the text as an allegory of Soviet Russia creates a chilling context for the reader due to the fact that manipulation was repeated in Stalin’s rule of Russia, leading to the subjugation of the citizens of the Soviet Union. The pigs of Napoleon and Snowball quickly establish themselves as the superior class in the new ‘classless’ society of Animalism. Their superior intellect immediately allows them to create a simplified maxim for Animalism, which was to be ‘four legs good, two legs bad’. The sheep, representing the uneducated class, immediately begin to circulate this simplified form of Animalism and their attitude is reflected in the sheep ‘bleating this onfor ho urs on end’. The onomatopoeia exemplifies the repetitive nature and submissiveness in accepting this maxim and thus of the commands set by Napoleon throughout the allegory. Motif as well? The commandments of Animalism is used as a vehicle to demonstrate the manipulation of the animals. The commandments are changed repeatedly throughout the allegory to manipulate the common animals and their ‘poor memory’ as well as their naivety contributes to their ultimate acceptance of the new norm. The first notion of this manipulation is done when the pigs move and reside in the farmhouse. The new commandment reads ‘no animal shall sleep in a bed with sheets’, with the ‘sheets’ clause added. The character of Clover demonstrates the naivety of the animals in general as she ‘had not remembered if it mentioned sheets, but as it was there on the wall, it must have done so’. The high modality of ‘it must have done so’ contrasts her failure to rememb er the commandment. Squealer’s immediate entry in justifying the change in the commandment is another example of manipulation as he uses his intellectual superiority and logos in order to influence his listeners. He states that a bed ‘is simply a place to sleep in’ and not a physical construct and his argument juxtaposes the affirmation at the establishment of Animalism that the commandments were ‘unalterable laws’. The death of the character of Boxer also reveals the extent of Napoleon’s manipulation. Boxer is a follower of Napoleon throughthe adoption of the motto ‘Napoleon is always right’ which, when combined with his hardworking nature, should warrant great care and respect from the pigs. However when Boxer falls ill he is taken to the ‘horse slaughterer’ to be killed in exchange for money. This reality, witnessed by the animals, contrasts the explanation of Squealer in that ‘the van had previously been the property of the knacker, and had been bought by the veterinary surgeon’. By the conclusion of the allegory Napoleon’s power has become increased to such an extent that even the commandments of Animalism are shown to reflect the changes in that ‘all animals are equal, but some animals are more equal than others’. The paradoxical nature of this statement juxtaposes the original idealistic thinking based behind the creation of Animalism and demonstrates the extent of the manipulation of the animals. The animals are not aware that they are living in conditions very similar to life under Jones which forms the basis of Orwell’s cyclical structure of the allegory. The bending of the truth by the pigs as well as the willingness of the animals to accept this reality highlights the vast extent and impact of manipulation. Thus manipulation is another medium in which conflicting perspectives can be revealed. Composers of texts use conflicting perspectives in order to generate diverse and provocative insights into their context. These perspectives are shown to favour one side and they can provide an insight into the opinion of the composer on issues affecting their context. This is seen in Julius Caesar, Thank You For Smoking and Animal Farm where the composers, through their portrayal of power, public and private personas and manipulation that form the basis of conflicting perspectives. This is excellent overall. However, there are things you can do to improve. The analysis of AF is almost longer than Caesar. You must mention the end of Caesar in your analysis. There doesn’t seem to be at least one quote from Acts 4 or 5. Find a couple and use them. In the first body paragraph on power, use quotes for Antony from elsewhere in the play, not just the oration. Eg comment on the deification of Caesar at the start and how stage directions are used by Shakespeare to contrast the views of the commoners/Antony/ and Cassius/Brutus and others. Give an example of where we  see Caesar’s hubris ‘northern star’†¦ and contrast that with his humility elsewhere. Shakespeare is always offering contrasting views and creating ambiguity. However, comment also on how we are finally positioned at the end of the play. If discussing Brutus’s hubris, mention the tragic structure. Contrast the way this character is presented at the beginning, middle and then the end when we see the consequences of both his idealism and hubris when he fights with Cassius and dies and then the final comments by Antony. When writing about Antony, consider the way he is presented as loyal, then angry and vengeful about the murder of Caesar, then pitiful, then scheming and manipulative. Take quotes from a range of places throughout the whole play to give the reader a better understanding of the narrative arc of this character. The final paragraph on AF could be edited. It is very long and veers away from the idea of conflicting perspectives in the middle and becomes an analysis of the novel. Throughout the discussion, you could make links between it and Caesar to remind the reader of your point. Email if you have questions.

The Limitations Of RDBMS Systems

The Limitations Of RDBMS Systems To combat the limitations of RDBMS and meet the challenge of the increasing rise of the Internet and the Web, programmers developed object-oriented databases in the 1980s. The main objective of Object-Oriented Database Management Systems, commonly known as OODBMS, is to provide consistent, data independent, secure, controlled and extensible data management services to support the object-oriented model. They were created to handle big and complex data that relational databases could not. There are important characteristics involved with object-oriented databases. The most important characteristic is the joining of object-oriented programming with database technology, which provides an integrated application development system. Object-oriented programming results in 4 main characteristics: inheritances, data encapsulation, object identity, and polymorphism. Inheritance allows one to develop solutions to complex problems incrementally by defining new objects in terms of previously defined objects. Data encapsulation or simply encapsulation allows the hiding of the internal state of the objects. Encapsulated objects are those objects that can only be assessed by their methods instead of their internal states. There are three types of encapsulated objects users and developers should recognize. The first is full encapsulation, in which all the operations on objects are done through message sending and method execution. The second is write encapsulation, which is where the internal state of the object is visible only for reading operations. The third is partial encapsulation, which involves allowing direct access for reading and writing for only a part of the internal state. Object identity allows objects of the database to be independent of each other. Polymorphism and dynamic binding allow one to define operations for one object and then to share the specification of the operation with other objects. This allows users and/or programmers to compose objects to provide solutions without having to write code that is specific to each object. The language important to OODBMS is data definition and manipulation language (DDML). The use of this language allows persistent data to be created, updated, deleted, or retrieved. An OODBMS needs a computational versus a relational language because it can be used to avoid impedance mismatch. DDML allows users to define a database, including creating, altering, and dropping tables and establishing constraints. DDMLs are used to maintain and query a database, including updating, inserting, modifying, and querying data. The OODBMS has many advantages and benefits. First, object-oriented is a more natural way of thinking. Second, the defined operations of these types of systems are not dependent on the particular database application running at a given moment. Third, the data types of object-oriented databases can be extended to support complex data such as images, digital and audio/video, along with other multi-media operations. Different benefits of OODBMS are its reusability, stability, and reliability. Another benefit of OODBMS is that relationships are represented explicitly, often supporting both navigational and associative access to information. This translates to improvement in data access performance versus the relational model. Another important benefit is that users are allowed to define their own methods of access to data and how it will be represented or manipulated. The most significant benefit of the OODBMS is that these databases have extended into areas not known by the RDBMS. Medicine, multimedia, and high-energy physics are just a few of the new industries relying on object-oriented databases. As with the relational database method, object-oriented databases also have disadvantages or limitations. One disadvantage of OODBMS is that it lacks a common data model. There is also no current standard, since it is still considered to be in the development stages. Who is currently using an OODBMS to handle mission critical data? The following information was gleaned from the ODBMS Facts website. The Chicago Stock Exchange manages stock trades via a Versant ODBMS. Radio Computing Services is the worlds largest radio software company. Its product, Selector, automates the needs of the entire radio station from the music library, to the newsroom, to the sales department. RCS uses the POET ODBMS because it enabled RCS to integrate and organize various elements, regardless of data types, in a single program environment. The Objectivity/DB ODBMS is used as a data repository for system component naming, satellite mission planning data, and orbital management data deployed by Motorola in The Iridium System. The Object Store ODBMS is used in Southwest Airlines Home Gate to provide self service to travellers through the Internet. Ajou University Medical Center in South Korea uses Intersystems Cachà ¨ ODBMS to support all hospital functions including mission-critical departments such as pathology, laboratory, blood bank, pharmacy, and X-ray. The Large Hadron Collider at CERN in Switzerland uses an Objectivity DB. The database is currently being tested in the hundreds of terabytes at data rates up to 35 MB/second. As of November, 2000, the Stanford Linear Accelerator Center (SLAC) stored 169 terabytes of production data using Objectivity/DB. The production data is distributed across several hundred processing nodes and over 30 on-line servers. Below is a list of advantages and disadvantages of using an OODBMS over an RDBMS with an object oriented programming language. Advantages Composite Objects and Relationships: Objects in an OODBMS can store an arbitrary number of atomic types as well as other objects. It is thus possible to have a large class which holds many medium sized classes which themselves hold many smaller classes, ad infinitum. In a relational database this has to be done either by having one huge table with lots of null fields or via a number of smaller, normalized tables which are linked via foreign keys. Having lots of smaller tables is still a problem since a join has to be performed every time one wants to query data based on the Has-a relationship between the entities. Also an object is a better model of the real world entity than the relational tuples (attributes) with regards to complex objects. The fact that an OODBMS is better suited to handling complex, interrelated data than an RDBMS means that an OODBMS can outperform an RDBMS by ten to a thousand times depending on the complexity of the data being handled. Class Hierarchy: Data in the real world is usually having hierarchical characteristics. The ever popular Employee example used in most RDBMS texts is easier to describe in an OODBMS than in an RDBMS. An Employee can be a Manager or not, this is usually done in an RDBMS by having a type identifier field or creating another table which uses foreign keys to indicate the relationship between Managers and Employees. In an OODBMS, the Employee class is simply a parent class of the Manager class. Circumventing the Need for a Query Language: A query language is not necessary for accessing data from an OODBMS unlike an RDBMS since interaction with the database is done by transparently accessing objects. It is still possible to use queries in an OODBMS however. No Impedence Mismatch: In a typical application that uses an object oriented programming language and an RDBMS, a signifcant amount of time is usually spent mapping tables to objects and back. There are also various problems that can occur when the atomic types in the database do not map cleanly to the atomic types in the programming language and vice versa. This impedance mismatch is completely avoided when using an OODBMS. No Primary Keys: The user of an RDBMS has to worry about uniquely identifying tuples by their values and making sure that no two tuples have the same primary key values to avoid error conditions. In an OODBMS, the unique identification of objects is done behind the scenes via OIDs and is completely invisible to the user. Thus there is no limitation on the values that can be stored in an object. One Data Model: A data model typically should model entities and their relationships, constraints and operations that change the states of the data in the system. With an RDBMS it is not possible to model the dynamic operations or rules that change the state of the data in the system because this is beyond the scope of the database. Thus applications that use RDBMS systems usually have an Entity Relationship diagram to model the static parts of the system and a separate model for the operations and behaviours of entities in the application. With an OODBMS there is no disconnect between the database model and the application model because the entities are just other objects in the system. An entire application can thus be comprehensively modelled in one UML diagram.

Electronics Global Strategy In Emerging Markets Marketing Essay

Electronics Global Strategy In Emerging Markets Marketing Essay In 1947, LG was born as the Lak Hui Chemical Industrial Co. by Mr. In-hwoi Koo for manufacturing cosmetic creams. After that, the company produced radios, TVs, refrigerators, washing machines, and air conditioners as Goldstar Co. (currently LG Electronics) in 1958. The LG group was a merger of 2 Korean companies, Lucky and Goldstar; the current LG brand name was acronym from the name of these companies. With more than 82.000 employees and 110 subsidiaries and marketing units all over the world  [1]  , LG Electronics Inc. (LGE) was a successful company of Korean electronics that got the revenues of more than $43 billion  [2]  . Its products involve 4 strategic business units: Mobile communications, Digital appliance, Digital display, and Digital media such as CDMA handsets, DVD players, air conditioners, micro ovens, consumer electronics, and so on. In this report, we are going to discuss the key strengths of the Korean electronics industry during their formative years and how firms leverage these advantages to enter developed country markets. After that, the report mentions particularly about the strategic growths of LG Electronics to approach the emerging markets; and we are going to find out the commonalities across its strategies in the BRIC countries. Finally, the report will be ended with the points of learning that can be distilled from its success in emerging market and if these advantages help firms to compete in developed country or not. PART II Case Question 1 What were the key strengths of Korean electronics industry during the formative years? How did firms leverage these advantages to enter developed-country markets? During the formative years, almost Korea electronics is an Original Equipment Manufacturer such as Goldstar, Samsung, and Zenith; which received orders from global companies. This should bring them a lot of experiences on customer demand, the characteristic of markets, the customized products of some countries. The combination between innovate and education policy encouraged more students for technical education, the low-cost skills of Korean employees, the access of effective technology across all firms, the strongly development of technology in all country. Korea electronics companies can learn quickly knowledge, technologies, skills from Europe, US, Japan because government allows these foreign firms become joint venture with domestic firms. For example: LG Hitachi, Deawoo GE, Samsung Sanyo, so on. Besides that, government also focused on most sectors of Electronic industry of country, so they supported so much to develop this industry. Foreign investment was supported to develop the intermediate parts and component industry, while prohibiting foreign investment in companies producing finished goods. Korean firm with letters of credit for exports automatically received access to preferential loans. Export companies were exempted from various indirect taxes and received tax breaks for depreciation and tariff payments; they also had access to duty-free imports of capital goods. Government helped to encourage firm creating their local RD. With the developing and investment of technology, some firms stared to export their products by their own logo, not as OEM anymore like LG and Samsung. Because they were OEM of some global markets, so they already had the reference of consumers and global standards. After that, with many supporting of government, they had their manpower supplying with skills and abilities from university. Government has the tax breaks for depreciation and tariff payments for exporting companies. And the RD department had enough experience to recognize the market and give the best solution for company. As the Glodstar product lines, LGE established a central RD to develop and manufacture color TV (CTVs), VCRs and computers. PART III Case Question 2 Were there any distinct patterns in terms of the companys approach to emerging markets? Trace the commonalities across its strategies in the BRIC countries. Brazil Brazil is a country in South America wide more than 8.5 million km2, rich in mineral resources, population 190 million people with diverse cultures. Brazil is the leading economy in Latin America, ranking 10th in the world. Brazil chooses the path of economic model: fast growth with the advantage that fast economy flourishes, the growth rate in average income is very high. Besides that, government has some regulations to promote investors such as preferential tax rates, land subsidies in country, especially in some underdeveloped rainforest region. With these advantages, LG began attacking the Brazilian market in the mid-1990s. But during that time, Brazil also faced a lot of difficulties. Because their economic model is fast growth, so it also makes unequal economic, political; social increasingly fierce; the quality of life is not considered. At the late 1990s, almost global companies had to exit the market because of very high import tariffs, significant competition from the gray goods market, very low brand awareness. Inflation rate increased with high speed, local currency became unstable, exchange rates started to plummet with increasing levels of uncertainty. LG decided to make a long-term strategy, and also expanded their brand name in India. They had 2 factories in Manaus and Taubate to produce their products, this strategy made Brazil as a regional manufacturing hub to serve South America and US markets. LG also let Brazilian government know that they are a credibility partner in term of national growth by join with government to combat the problem of the rampant smuggling of gray market goods. Everybody knows that Brazil is a country passionate about soccer, Brazilian live for football. So LG had one strategy to reach millions of football fans sponsored a football club in Sao Paulo that most popular among the top clubs in the country  [3]  . By providing official uniforms with the LG logo for Sao Paulo club, LG get the instant brand recognition and fixed image in consumer. India LG began in 1993 as a form of joint venture with a consumer products company named Bestavision. They chose the Goldstar line of products to distribute in India. Since the government allowed foreign companies set up their own firms without local partnership, and the business of LG and Bestavision failed, LG decided to launch LGE India Ltd. (LGEIL) in 1997 with their own wholly owned subsidiaries in India. There were many challenges that LG had to overcome like: low brand awareness about LG brand name; LG was one of the last MNCs entered in India; high import duty of government; price sensitiveness of the Indian consumer and competitors. Following the global strategy, LG still entered and focused on the rural market. Because there are a lot of competition from local and global players in urban market; big population of rural market but also large untapped; etc. There is 1 year for them to set up manufacturing operations in Greater Noida to manufacture televisions, washing machine, etc. to over some the high import rate cost. At the first time, LG created an RD teams by local employees to customizing its products lines to meet local needs. It helped LG distribute their existing products and also customizing the new unique characteristic of products that matched the consumers expectations. This is an important resolution for LG to achieve both objectives: marketing and produce. LG had differentiated its product using technology and health care system like golden eye technology of CTVS, health air system for air conditionals, so on. They focus on emphasizing good-quality products, with prime technology and network. For customized products, they did not cut prices in manufacture existing product lines, but they decided to built new version with less material cost and also catch the needs of consumers. They kept the engineered quality of the appliances and focused on value engineering and design to manufacture at the lower cost. Such as microwave ovens with cooking menu including 77 kinds of Indian dishes  [4]  , television is displayed by 10 regional languages, washing machine with sari cycle, and so on. It helped LGEIL have all levels of consumers, especially low-class consumers, because company served exactly the need of them high quality but not expensive products. The price range of the products of LG India is quite reasonable and affordable so as to make it easier for every class of people to go for it thereby increasing the consumer level. For example, the price of Sampoorna reduces from 9000 to 5050. This shows R D team has worked very well and complete their tasks, it helps the production of LG reasonable based on deep understanding of Indias cultural and linguistic diversity. LG Company invested and created the distribution network encompassing with 65 Remote Area Offices, 60 central area offices, near to 4.000 access points in all areas, and they also had their online channel lgezbuy.com to provide information of products, comparison of prices and qualities across geographic, accept the individuals buyers. These regional distribution networks helped LG E to penetrate the B, C and D markets faster and wider. http://htmlimg3.scribdassets.com/6q46i2mohe5bi0w/images/14-631b49b1d4/000.png As same activity in Brazil, LG started sponsoring to catch more customers. LG became the largest single sponsor of cricket in the world, although they came from a country where cricket was not played. It immediately attacked to millions of cricket fans in this country and prelude to the success of the cricket-game TV set lines. LG also brought their products to 4 capitals of Indian cricket team for endorsing. Another strategy for other field of India, LGEIL promoted their products by Indians leading film stars. This is considered the largest film producer in the world by number of films produced annually and the number of tickets sold at cinemas, it has its owned name Bollywood to describe the effective to local consumers. After that, LG had another long-term strategy in trying to care about the social welfares in India initiatives. It created a friendly look to the company, people knew that company really did not just trading on their own country, but also cares for their lives. They subsidized the primary school education and books for children, built a village school. While most of employees of company in India were local people, they provided medical clinics for the health care strategy to employees as well as the local community. Also there were some basic levels, but LG shown that their corporation social responsible done well. As mentioned above, LGEIL put local employees staffed as the main labor force in their manufacturing. With the local employees, company could get great resource of engineering and design skills. LG Indias purposing is satisfying the needs of its consumers not only in the domestic market but all across the globe. Company is trying to make India as their training hub for global strategy. The company had begun rotating some of these managers into positions in third countries in the middles east and Africa. This is one of advantages of LG to acquire a leading position by providing fast and innovative techniques on their products. They always create new products with the best technology possible. Russia LG first entered Russia for the purpose to sale products; they imported goods manufactured from other countries and sale in Russia. Not the same as Brazil and India, LG operated themselves in and around the city of Moscow, and they just focused on Goldstar brand. LG set up an RD center and regional office in St. Petersburg for their first strategy. Till Russian engineers were known for their ability and skills in technology, company looked for talent employees to support their global employees. LG promoted their reputation by opening LG brand shops, retail channels with LG brand portfolio, culture marketing events such as LG festivals, cooking events, and so on. 1998, Russia was affected by the severe economic crisis; it made Russia faced the debt moratorium problem. This was the time LG shown their long-term strategy and loyal attitude to all Russian local and government. The more they pushed the mode of operation to dominate the market dropped; they enhance the image with consumers through the sponsorship of events, more carefully to the requirements for each market. These activities created a foundation for their premium strategy and image to local. In 2005, government allowed company to use the Narodnaya Marka logo for their products. This is an important event for LG officially recognized as a national brand, the successful of foreign company of their localization strategy. China In this market, LG first reason for entering china is lower-cost production, and they spent a lot of time to understand the local market conditions and assessing the feasibility to be successful. Since LG Electronics established its local subsidiary in Huizhou in 1992, the LG Groups 12 subsidiaries have come to manage some 34 local companies, including 22 manufacturers. LG Electronics took the top position in the Chinese domestic market in the area of TV export, CD-Rom drivers, washing machine, and air conditioners during that time because of their advantages of technological prowess and the marketability of their products. In china, they used the new strategy as a bipolar strategy a strategy offer high value-added digital home appliances to the high income earners living in the coastal areas, and low-priced household electronically appliances to general households living in the interior. China is a great resource for operating a business. With many advantages such as low labor cost, low material cost, government regulations, geographic proximity to Korea market, 16 corporate entities of LG were built in the country which focused on manufacture Plasma TV, white goods, and important research, development in 2006. LG expanded their brand to set up a manufacturing network to serve countries such as Russia and US. As 98% off employees were local Chinese and RD center, this is a smart strategy of LG in case of localization in China. For their promoting image, LG initiated an I love china campaign and passed out free sanitary masks to local citizens during the SARS crisis in China. This activity really effected to customers while others competitors tried to rundown their business. LG also well done with their Corporation Social Responsibility by launching schools, offering scholarships to economically disadvantaged students, sponsoring a touting cultural festival that would bring traditional Chinese cultural experiences to small towns and villages, founding a hospital program to provide surgical treatment to children with cleft palates. Common strategy across BRIC At the first time, LG Electronics always put up their local manufacturer and RD team with local employees to understand the need and characteristic of each market. They depend on these researches and created some specification for local. Such as in India, most of consumers require on cheap price of products, but still have the same quality of international; LGEIL decided to produce the television with a smaller screen size and scaled-down sound system. They did not forget to serve the high-end products to all markets. This is really the big success of their RD activities. They are supporting global strategy by looking for talent local employees, meaning they localize with a purpose for global market. And with local operation, they can save much of manufactured products such as materials, employees, etc. Second thing for their global strategy is they always established their brand name on rural market, where avoid the competition of those large corporations around the world. This is one unique strategy of LG because they focus on lower-class consumers and appropriate way to satisfy consumers in cheap prices but still benefit. The population of rural areas is always greater many times than urban areas. In 2007, LG Electronics reached the $2 billion marks in revenues in India; this is a good result for their strategy. By recruiting the local employees, LG E knew well about the characteristic of their consumers and this is an advantage to attack them. The company is always looking for talent employees to train them as a global standard. LG E did sponsors to the passionate of the country, such as cricket game in India, football in Brazil. Otherwise, they had good corporation social responsibility that shown local and government their loyalty. All strategies of LG E in BRIC countries are long-term commitment; this make LG has a different position compare with other operations. LG still tries to overcome all the barriers if they believe that a market is really profitable. PART IV Case Question 3 What are critical points of learning that can be distilled from its success in emerging market? How these advantages are leveraged to compete in developed countries? Are there advantages transferable? By some successful experiences of LG in BRIC countries, LG brought to people the strategy to run well an operation in emerging market. Some of their success experiences are do sponsorship, event to create an image to customers; they always had their RD team to customization their product to satisfy the markets based on localization. They still kept the global standard on their product lines and put it into new products for each market. By this way, their brand name will have the image of globalization and also get benefit for customized products. And LG focused on rural market and they know that major population of BRIC countries is poor, so they give what the customers want low price. In case of operate in developed country, LG can also use this strategy to attack their customers, but its harder. Because in developed countries, there are many sponsorship and activities daily, if their marketing strategy is not unique, LG can get many difficult to compete with others like Sony, Phil lip, etc. Foreign businesses always focus on 2 things: outsourcing and marketing when enter a country. LG really did 2 things above in BRIC countries because they built their own factories, using local people, manufacture products on their factory in each country. They produce their customized products and sale them. But maybe this strategy will not work in developed country, because of the highly cost rates. The purpose for building their outsourcing is reducing the cost, but in developed country, the cost for these activities is very expensive. There will be better for them if they just do marketing and sale activities in developed country. Other thing is their distribution network. They expanded their brand name by a lot of retail channel, offices to most areas of each country. They also can save the cost for import, export, transfer, and quickly accessible to consumers. This will be the prepare strategy before LG enter a developed country. PART V References Career LG. (n.d.). Retrieved 11 24, 2010, from LG Electronics Inc.: http://www.lg.com/global/about-lg/careers/faq.jsp Corporate infomation. (n.d.). Retrieved November 20, 2010, from LG Electronics Inc.: http://www.lg.com/africa_en/about-lg/corporate-info/global-sports-sponsorship/sao-paulo-football-club.jsp Grand Finale Of LGS MALLIKA E Kitchen 2010. (n.d.). Retrieved November 24, 2010, from Food and Nightlife: http://www.foodandnightlife.com/content/grand-finale-of-lg-s-mallika-e-kitchen-2010 LG Record sales and products. (2010, 1 28). Retrieved 11 19, 2010, from Consumer Lifestyle News: http://www.cln-online.org/index.php?option=com_contentview=articleid=511:lgprofitscatid=40:industryItemid=135 LOUIS VUITTON IN INDIA Table of Contents Louis Vuitton Background Introduction 24 Case Question 1 Why do people buy luxury goods? 25 Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? 28 Case Question 3 What are the external factors kindering the purchase of luxury goods in a country like India? 30 Case Question 4 Why do luxury goods marketers form retail clusters? 33 Case Question 5 Why do certain luxury brands look for store locations in luxury hotels? 35 Case Question 6 How does a luxury mall work for luxury goods marketers? 37 Conclusion 39 References 40 PART I INTRODUCTION Louis Vuitton, a French fashion house officially founded in 1854, is the worlds leading of high-end fashion brand in international fashion industry. The well-known label is LV monogram which is featured on most products ranging from luxury trunks to leather goods is also as a way to deter counterfeiters. Founder of LV first launched a small leather shop in 1821 with the original products specialized in crafting fine leather luggage ware. But since recognized the demand among prestigious travelers who wanted premium steamer bags, flat cases, and weekend bags, the namesake designer, Louis Vuitton, gradually grew into a brand that offered deluxe travel goods. Back then, as successfully in establishing LV initial reputation, LV expanded the assortment to include carry-on-bags, toiletry cases, small trunks, jewelry boxes, and eventually luxury watches. Today, over one hundred and fifty year brand Louis Vuitton has been spread throughout Europe as the fashion icon of the most exquisite sy mbol. In this particular case study, we are going to discuss the reason why people purchase luxury goods, especially is LV; and how the dichotomy between a high-end product and a low-income economy to be reconciled. Then, the report will be continued with the external factors that hindering the purchase of luxury goods in India, culture typically. After that, mentioned more in international marketing, we are going to find out the reason why luxury goods marketers form retail clusters, why certain luxury goods look for store locations in luxury hotel. And finally, the report will be ended with the way of a luxury mall work for luxury goods marketers. PART II Case Question 1 Why do people buy luxury goods? Nowadays, when the world becomes globalization, there are no more barriers in the integration process of every country. Therefore, people are entitled to purchase and use global products made by international companies. Not the same as consumer goods or necessity goods, luxury goods are cyclical and correlate with GDP in specific regions, often exaggerating the up- and down-swings; in boom times, consumers demand tends to grow faster than the growth of economies (as measured by GDP)  [5]  . More precisely, luxury goods are goods for which demand is not related to income. Basically, there are three main factors that lead people by luxury goods. Especially in todays consumer-driven economy, people spend proportionately less on basic necessities and more on things based upon emotion and desire. Firstly, they buy luxury good because of its superior functionality and quality. Most of them were old because of hard working time period, so they were wealthy enough that willing to pay premium for products that had enduring value. They usually conducted extensive pre-purchase research, then making logical decisions rather than emotional or impulsive. This action highlighted the messages of product quality. And that message were information-intensive appealed to them. Consisting of connoisseurs, this category was the largest. Secondly, they are people who perceive luxury products as a reward. They saw these products as status symbols which make the personal statement that they had arrived. Highly driven, they were motivated by a desire to be successful, eager to showcase their success to others. They also were keen on appearing lavish or hedonistic. They wanted to make seemingly smart decisions that demonstrated the importance of their purchase while not leaving them open to social criticism of any kind. Thirdly, this is the smallest and consisted of younger consumers, with a higher proportion of males than the other categories. They saw luxury products as a means of self-indulgence. They enjoyed luxury products for their feel-good factor. They were emotional in their purchase decisions and were not concerned with product longevity or its enduring value. Particularly, in India, people who buy luxury goods fall into the second category. As we know, maharajahs are the most wealthy and powerful in India in the late 19th century. They are the one who prefer everything luxury to showcase their positions as great king. It was the ongoing orders from Indian royal families, among other wealthy customers, that had helps Louis Vuitton survive the Great Depression of the 1920s  [6]  .After that, although the changes in 1971, these maharajahs lost their traditional hold in post-independent India and their riches with the abolition of annual financial grants from federal government, many of them became entrepreneurs; but accidentally, the new generation of customers for LV was formed in India including start-up owners of myriad new businesses, professional CEOs in their thirties and early forties, non-resident Indian, small and medium retailers, big-brand franchisees, Bollywood actors and closet spenders. This new generation of customers coul d be the third category of who purchase luxury goods. They are new and not too many of them are really rich, but they still purchase LV as the feel good factor. Hence, they are very essential in long-term strategic development in Indian market. PART III Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? India, throughout history, has been a land of extremes and known for the indulgence of its opulent classes  [7]  . Typically, there are more than 600 maharajahs existed that time. They are truly powerful and wealthy enough to be considered as great king. As a positive result, most of global brands were looking India as a market with long-term potential whereby there are high demands of luxury goods from Indian royal families, so does Louis Vuitton. Until now, almost luxury brands are still survived in Indian market despite of global economic crisis. Clearly evidences are the Indian market has increased a significant percent of consumption this year when customers are more interested in walking into the outlets and, importantly, buying rather than just looking. Besides that, India is known as a low-income economy, but there are really have several wealthy people who are superior to the average population. Since Louis Vuitton made an important observation that the rich in India were flying to London, Dubai, Singapore, New York, and Paris to shop because there were noting available in India for them to buy  [8]  , the company has articulated the clear long-term goals in India that is open store in every Indian city so that the wealthy class can buy the needed items right in their home country. The World Wealth Report 2005-06, published by Merrill Lynch and Capgemini, put the number of dollar millionaires in India at 83,000 in 2005. The report also said that India recorded the worlds second fastest growth in the number of HNW individuals, 19.3 per cent in 2005  [9]  . Thus, we can easily realize the potential market of Indian consumers purchasing power. Currently, due to the capitalist mind set and growing young population, India offers to luxury brands favorable advantages such as more wealthy people, increasing awareness, increasing consumerism, and greater supply of luxury goods. Firstly, luxury product companies strategizing their entry into India were primarily targeting high-net-worth individuals because they are those with a million dollars or more in liquid financial assets. They are the largest category of spending on luxury goods as the number of them as well as their demand increased. Secondly, India young generation is now travelling abroad more than before, thus, the foreigner brand awareness is also increasing. The more they go out of the country, the more they exposure with international brands, especially luxury brands. Then, the demand of these kinds of global brands is increased in India but domestic market can not satisfy their demand. That is the reason helps luxury goods generally and Louis Vuitton particularly still existed and developed gradually in this market. Thirdly, there are also an increased numbers in consumption of non-essential items. The world is getting globalization day by day; the demand of human is not only the needs but also the wants, so that their life becomes more convenient and sophisticated. They dont afraid of giving a large amount of money to spend on a luxury product that it is worth for and satisfied their wants. Of course, there is no more guilt feeling associated with spending on luxury nowadays. Finally, together with the boom of expanding global, luxury brands opened more and more outlets in as many countries as possible, including India. Generally, in the world of opposition, this dichotomy entirely can be reconciled. PART IV Case Question 3 What are the external factors hindering the purchase of luxury goods in a country like India? Depend on several conditions of each country; the factors that are hindering the purchase of luxury goods are various. In this particular case study, we are finding out the external factors in Indian market. Advertising platform: Nowadays, Advertising is a service to the community  [10]  . It is usually revealled the latest fashions and the new popular novelties on the market. Therefore, the effect of adverting to the community is essential. Advertising has the power of persuade and influence consumer. Advertising has short-term power (conveying new information, building awareness, enhancing credibility, etc.) and long-term power (conveying brand image, attaching emotional values to the brand, building positive reputation, etc.)  [11]  . Actually, there is lack of advertising platform in Indian market. No famous magazines or newspapers are found in India at that time. Hence, LV als

Deletion Essay -- Biology, DNA

Deletion is a mutation in which a part of the chromosome or the DNA is absent or lost. It may be inherent, or it may be due to improper chromosomal crossing-over during meiosis. This deletion is responsible for the abnormalities in the patient. One of the known disorders seen due to deletion is the Wolf-Hirschhorn syndrome. Wolf-Hirschhorn syndrome (WHS), first described by Wolf et al[1] and Hirschhorn et al[2], results from the hemizygous deletion of the distal short arm of chromosome 4. Due to the complex and unmarked expression of this disorder, the WHS syndrome is presumed to be a contiguous gene syndrome with an indeterminate number of genes responsible for the phenotype i.e. a multigenic etiology. [3][4] The size of the terminal deletion may vary from a subtle 1.4Mb to a classic 30Mb [5]. Earlier genotype-phenotype correlation studies reveal that the main characteristic feature of WHS - the ‘Greek warrior helmet face’, is caused due to the hemizygosity of the WHSC1 gene located in the WHS critical region (WHSCR).[5] Various other genes are also located in the WHSCR which are responsible for most other phenotypic features. More precisely, the Wolf-Hirschhorn syndrome critical region (WHSCR) is located at 4p16.3 region. Approximately 25% of the patients with WHS deletion in this region are not detectable by cytogenetic karyotyping [6]. Hence, FISH has to be performed. The prevalence of this syndrome is estimated to be 1 in 50,000 births [7] with a female to male ratio of 2:1[8]. Case report: A baby was born with low birth weight of 1.8 kg to a 36 yr old father and 32 yr old mother. The proposita is the 6th girl child of the non-consanguineous parents. As can be seen from the pedigree chart shown in figure 2, the mothe... ...infant with Wolf-Hirschhorn syndrome: a dilemma in determination of the optimal timing of delivery. Clinical Medicine: Case reports. 8. Society for the Study of Behavioral Phenotypes (SSBP) Information sheet: Wolf-Hirschhorn syndrome. Registered Charity number 1013849. 9. Altherr, M.R., Bengtsson, U., Elder, F. F. B., Ledbetter, D. H., Wasmuth, J. J., McDonald, M.E., Gusella, J. F., Greenberg, F. Molecular confirmation of Wolf-Hirschhorn syndrome with a subtle translocation of chromosome 4. Am. J. Hum. Genet. 49: 1235-1242, 1991. [PubMed: 1746553] 10. Althea T. Impact of chromosome 4p-syndrome on communication and expressive language skills: A preliminary investigation. Language, Speech and Hearing Services in Schools. Vol 41 265-276 July 2010. 11. Harold Chen. EMedicine Specialties> Pediatrics: Genetics and Metabolism Disease> Genetics. Updated Jun 16, 2009.

Elementary Education Observation Essay --

As I entered South County Elementary School Theresa Geis, the principal, was waiting for me so that she could introduce me to the first and fifth grade teachers. At first this seemed like a dream due to the fact that I had been to that same school for my early childhood observation. Knowles elementary has about 629 students and a total of 55 teachers (publicschoolreview.com). The students have different ethnic backgrounds that provide a culturally diverse student body. These ethnic groups include: 48% Hispanic, 40% White, % unknown, 5% African American, and 1% Asian (publicschoolreview.com). As I entered the first grade classroom of Mrs. Robinson I knew it was the classroom that I wanted to observe. The classroom had a warm feeling and Mrs. Robinson walked immediately up to me to introduce herself. The classroom was filled with posters, laughter, and little children trying to put away their backpacks and jackets in their lockers. The desks were laid out in groups and it could be seen that each of the students had a partner that they were going to work with throughout that day. As Mrs. Geis left I was able to sit and watch Mrs. Robinson begin to teach her classroom filled with excited first graders. Borich (2011) explains lesson clarity as, â€Å"The teacher’s ability to speak clearly and directly to the class and to organize and structure content at the students’ current level of understanding† (pg. 272). This means that how the teacher speaks and organizes their lesson content needs to be tailored to the students’ ability to retain the information. To be able to obtain lesson clarity there are three different dimensions that must be followed. These dimensions are informing learners of the objective, providing lear... ... statement from the beginning of the semester has not change except one little part. The change would be that I would add every moment, minute, and second in a classroom matters. It is through these observation I have set personal goals that will help me throughout the rest of my life. These goals are: 1. Finish my degree in Elementary Education a. Hopefully received my masters 2. Create a journal or a book about all the experiences I have had through observing and as a future teacher. (To turn back to when I am struggling or am trying to find an answer to a problem I might have) It will take me a few years to accomplish the goals that I have; however, I have now observed many teachers who have completed these goals. These teachers have given me hope and a sense of determination to finish my school so that I can start to make an impact in the world as well.

Qualitative and Quantative Research Method Essay

Globalisation in business is a historical process, the term â€Å"Globalisation† begun to use more commonly in 1980s, which happened due to of innovations and the research which has been done from a long time on improving the communication and technology. Just because of the fastest communication today more or less every business is dealing their customers using technology and having the communication with them using modern devices. Here in my assignment i will discuss about the globalization and what are the reason for the growth of globalization?.I will also discuss about the process of globalization and its effect in the market.In my case study i will take the Siemens AG company. Siemens AG is a global electrical and electronics business with a turnover of  £53 billion. The business employs over 450,000 people. Siemens is multi-national. It operates across 190 separate nation states. Executives in Germany and across the world must make decisions in the best interests of Siemens’ shareholders. Most multinationals have many capabilities. They must make decisions about where their separate activities should be. For Siemens it is not efficient to design and manufacture all products in all countries. It is more efficient to concentrate manufacturing to keep economies of scale through specialization. Products can be shipped anywhere within the group. Globalisation: According to modelski et al,(2007) â€Å"globalization† as (the process of) â€Å"emergence of institution of planetary scope† As readied by Isard (2005) in globalization and international financial system. Imagine the world twenty years ago when there were no personal computers, no laptops, no mobile phones the communication was very slow and because of not having the internet facility there was a limited communication not for the people within the country but internationally as well, as we do emails today which takes only few seconds to reach the recipient there was no concept like that and the messages sending and receiving was dependent on days and weeks, this all is changed now just because of globalisation. According to J.Ali (2000) â€Å"Firms across the world have recognized that globalization is a reality that creates unlimited opportunities while intensifying competitors and threats† Globalisation is the integration between the markets, nations, states and technologies it is the way which enables the individuals, corporations, organisations, nations and states to reach the world easier, cheaper, faster and safer than ever before, it affects everyone like the internet has enabled everyone to connect to each other at any time and to learn the aspects of any culture in the world, now the trade is much easier and is diversified, the ideas are being shared among all people of earth the cultures are being refined the globalisation is conquering markets and capturing hearts. There are a lots of organisations which are selling their products throughout the whole world the picture of international trade has been totally changed. Reasons for the growth of globalisation: As the communication barriers have been removed the need of international trade exposed, the company’s thought to expand their businesses for these reasons the globalisation has got the rapid growth. Growth of regional economic or trading blocs such as EU, NAFTA (north American free trade agreement) APEC(Asia pacific economic cooperation forum) has contributed in making the globalisation happen and to promote the trade between the counties the allowance of free trade between the members of the blocs countries, this helps the countries to grow together and that is the way of making the economy of different countries better and stronger. By this the countries are included in the same blocs or the member countries help each other country people to maintain their economic stability as well. The development of transport links and networks capable of moving goods, quickly and relatively cheap is also one of the main reasons behind the growth of globalisation, the shipping transportation has improved very much and the product are being shifted to one another countries in bulky amount. The advancement in technology and communication made the possibility of transferring the financial capitals due to which people were attracted to do businesses in other countries as well, the production cost is not same for any product all over the world so many businesses wanted to install their production plants in those countries which are more cheaper which tends the global market again to rise. Other then these every business wants their customers to be satisfied by their product for that purpose the feedback is necessary the feedback is being received by the companies by having the online feedback forms where the suggestions and recommendations are been given by the consumers for the product. The companies are providing the assistance services to their customers by giving them an option to call the assistance team at any time the services are provided through internet or phones, live chat, live calls and live video conferencing. Process of Globalisation and Effects To explain the effects of globalisation and the process we are adding a case study of a multinational company that how the company is handling the issues regarding the customers worldwide. A Siemens case study: Meeting global and local needs A Siemens case study: Meeting global and local needs by times100 As readed by Gills,bThompson (2006) globalization and global history: Multinational companies are the agents of globalisation the access of product from all over the world is a very good gift given by the internet to the companies who wants to have more potential customers. Globalisation has linked the first world countries to the third ones most of the manufacturing setups are in third world countries and this made a very beneficial impact on both as the first world countries are enjoying the cost minimisation by having cheap labour and low production costs and the third world countries are having the employments and jobs by having the plants in their countries on the other side mostly the service sector is being served by the first world countries. As explained by collier, dollar and lank in globalization and environment (2002): Keeping in view that what the customers actually need is the main aim of Siemens for this there is expertise working with Siemens form 150 years which makes the company to stand where it is today. The company has channels in about one hundred and ninety countries and the diversification of different cultures and different languages with different people is being keenly handled by the managers of organisation. As readed on Turchin,p (2003) why states rise and falls: However due to of easy trading throughout the world the outsourcing is happening that puts the positive impact on Siemens as they are producing electronic products so most businesses are using Siemens product because of the reliability and the company is also producing the power distribution and transmission equipments which are very popular with them the power generators are also being produced. The trade barriers has been removed by the governments and people are able to move from one to another country and can easily take their money with them to open business in other countries, Siemens has expanded their business in many countries and are running their businesses in 190 countries which is because of the innovative approach of organisation. Huge amount is spending upon the research and development sector to improve the company’s abilities to serve as good as they can. Technology is improving day by day new inventions are coming up, Siemens is also contributing in the technological sector as well by producing product related to latest technology. In the field of automation and control Siemens is one of the finest service providers for the industrial solution and services as the world has been globalised and innovation is very important for the survival of any company, Siemens has got a very huge success because of the innovative approach the company has adopted the trend of innovation and inventing more than thirty new inventions a day, the company is assumed second strongest power technologies worldwide. Conclusion: Well globalisation has given lots of benefits for mankind people are having much ease to get knowledge and having more opportunities, have the access to explore the whole world but there are few problems which globalisation has created but these can also be removed by using the globalisation itself. Any how the world has become a global village now the trade, communication and transportation is getting easier as the new innovations are being made by the information technology. Information technology played a very important and vital role in making the world as it is today, there are companies which products are so popular that everyone is known to them like the name which is most prominent in making the products related to electronics is â€Å"Sony†. This is company which sell their product to the whole world. The market for a product is now very vast because of globalisation, the products are being delivered to the consumers no matter where they are, marketing is done to the whole world and it is just possible because of the fastest communication and the credit is again going to technology. References: Modelski,Devezas and Thompson. (2007) globalization as evolutionary process modeling global change, Rutledge, USA and Canada ISARD(2005) globalization and international financial system: what’s wrong and what can be done, Cambridge university press,USA Gills,b. and w.r Thompson(eds.)(2006) globalization and global history.london:routledge. J.Ali globalization of business: practice and theory, International business press, NY Collier, dollar and lank.(2002) globalization, growth and poverty, oxford university press, Washington 2002. Turchin,p.(2003) historical dynamics: why states rise and falls,Princeton,NJ:Princeton university press. http://businesscasestudies.co.uk/siemens/meeting-global-and-local-needs/globalisation

One Day in the Life of Ivan Denisovich Essay

One Day in the Life of Ivan Denisovich Essay Prompt 2: Many of the characters in One Day in the Life represent specific human qualities and the suitability or value of those qualities for the life in the camps. What characters does Shukov view positively and why? Who are the flawed characters and what are their failings? What about their life before the camps hurts or helps their chances of survival once inside? In assessing these people, what does Shukov reveal about his own values?In Aleksandr Solzhenitsyn’s novel, One Day in the Life of Ivan Denisovich, the main character Ivan Denisovich Shukov is an inmate serving his eighth year in a Russian labor camp. Shukov had been sentenced to ten years and three days (the three days are make-up days to compensate for leap years) for supposedly being a Nazi spy (182). In reality, he had been imprisoned by the Germans and somehow managed to escape. In the eyes of the Soviets, those who did escape were considered Nazi spies; thus, Shuk ov was forced to admit that he was a spy in order to live (70).Solzhenitsyn further describes Shukov’s traits as well as the characteristics of the people he comes in contact with on a daily basis in this novel. Ivan Denisovich Shukov is part of a work gang, who is referred to as Gang 104. In this work gang, Shukov associates with many men—including those whom he views positively as well as some whom he views negatively. Alyoshka the Baptist, Senka Klevshin, Andrei Prokofyevich Tyurin, Pavlo, Jan Kildigs, Tsezar Markovich, Gopchik and Captain Buynovsky are all whom Shukov views positively and are either part of Gang 104 or are somehow associated with the work gang.Although there are many of whom Shukov views positively, there is also one in particular whom he views negatively, Fetyukov. These men all have specific human qualities that may help or harm them in their chances of survival in the labor camps. Alyoshka the Baptist and Senka Klevshin are two of whom Shukov vi ews positively, but in different ways. They are both quiet men who have been sentenced for 25 years in the labor camps, but for different reasons. Alyoshka was sentenced just for being a Baptist and Klevshin was sentenced because he had been with the Americans for a mere two days (45,126).Shukov views Alyoshka in a positive manner because he is an extremely optimistic and generous person despite his surroundings. He does favors for everyone and does whatever asked of him without complaint (109). Alyoshka sees prison as a good thing since he claims that he has time to focus on and think about his soul. These positive thoughts will help Alyoshka’s chances in prison because he will be extremely resilient to any harsh conditions. Klevshin is also favored by Shukov because of the loyalty he shows to his fellow workmates.His loyalty to Shukov was notable especially when he purposely ran slowly in order for Shukov to catch up to him leaving the Power Station work site (114). Shukov knew that Klevshin would rather be in trouble along with Shukov instead of letting him get punished on his own (114). This kind of loyalty will help Klevshin in camp life because he will gain a considerable amount of respect from other workmates. Andrei Prokofyevich Tyurin and Pavlo are two foremen of Gang 104—both whom Shukov views positively and respects.The foremen are both strict and caring people whom have gained much respect from the inmates they watch over. Tyurin is described as a fierce and smart leader who saw that the men were well fed and had good rations (46). These foremen’s traits keep the men in Gang 104 better off than the rest and inspire them to work harder for their gang. Two others whom Shukov respect are Jan Kildigs and Tsezar Markovich. These men are both rich and receive bimonthly parcels.Jan Kildigs is a Latvian bricklayer who is loved for his sense of humor (56). Shukov respected Kildigs because he worked with pride—he did not like to r ush his work and enjoyed taking his time to do things right (109). Tsezar was highly regarded by Shukov because of his character—he was respectful and trustworthy (48). The two men have a high chance of survival in the labor camps because they gave all the right people a handout and bribery worked wonders in the camp (48). Gopchik and Captain Buynovsky were also favored by Shukov.Gopchik was only about sixteen years old and was jailed for bringing milk to Ukrainian guerillas (63). He was very crafty and Shukov felt that he had potential to be a good camp dweller (149). Gopchik was smart and Shukov thought highly of him, even saying that he has potential to have a good job in the camp, such as a bread cutter (150). Gopchik’s craftiness would give him a high chance of survival as compared to others. One of the â€Å"others† would be Captain Buynovsky, who seems to be in a state of denial.He is a proud man who as an ex-Captain who according to Shukov, had no idea h ow to look after himself. However, he is diligent and works hard—which Shukov admires him for. Fetyukov, on the other hand, is a scavenger whom Shukov views negatively. Fetyukov was a leech and beggar who did everything in his power for extra food and cigarette butts (31). Many, including Shukov, pitied him at times but also despised his actions. Fetyukov was lazy and made work easier for himself by cheating.For example, while carrying mortar, he would purposely splash some out of his handbarrow so that it would be lighter to carry (101). Fetyukov further degraded himself by begged for food which at times backfired. He was greedy and scrounged for extra bread or other types of food and was even beaten by the Guards for licking bowls in the mess hall (163). In Shukov’s eyes, people like Fetyukov would only survive by relying on others’ pity and generosity towards him. Shukov also found ways to benefit himself, but he did so with dignity and pride, unlike Fetyukov .Instead of begging for tobacco or food, Shukov would work for his share or discretely hint that he wanted something regardless of how much he actually wanted it. For example, when it came to tobacco, Shukov would merely just stand next to someone smoking, and without saying anything, the smoker would ask if he wanted the butt of his cigarette (26). Shukov also worked for his tobacco by making slippers from rags or patching jerkins (156). He also haggled his way into getting a larger share of tobacco from those selling it (158).Shukov not only worked for his tobacco, but also for his food. He would volunteer to wait in line for people in hope that they will give him their share of food, in which most of the time, they did (142). Ivan Denisovich Shukov was a proud man who was competitive and meticulous in his work ethics. The best example of his pride and competitiveness would be when he says that â€Å"he’d feel pretty sore if others in the village got ahead of him (44). â⠂¬  Shukov was a skilled carpenter who was proud of his work and enjoyed doing things correctly.He would correct others when they were doing something wrong, such as cutting tarred paper incorrectly (64). He also showed how meticulous he was by straightening others’ work and by carefully selecting his own cinder blocks to fit into spaces perfectly (110). Shukov worked quickly, was a very hard worker and stayed behind to finish his and others’ jobs because he felt that he could not let anyone’s work go to waste (113). Ivan Denisovich Shukov acquainted himself with many people who helped him discover himself and his limits when it came to survival.He did not want to degrade himself by begging like Fetyukov had done but he instead found a way to benefit himself by not even asking directly. He discovered that regardless of his tough situations, he still found himself quite optimistic and proud of his work. Those whom he views positively and respected became a type of role model for him and he learned from them. He also learned from those whom he thought of negatively in such a way that he would never stoop down to their level. He was a proud person and kept his pride throughout his time at the labor camp.